Growth Plan CallClutch Clicks · Rep Training
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Closer Resources

Every link a closer needs during and after a call. Copy buttons put the link on your clipboard to paste into the chat with the owner.

Daily

📋 EOD Reporting FormOpen
📅 Setting Demo Linklink needed
Manual Setting Linklink needed
VSL Explainer — send before the call, play on screen share if he didn't watchOpen
📞 Demo Script
💰 Closer Pay CalculatorOpen

On the call

Packages — the public pricing page you can send the ownerOpen
Pricing SlideOpen
AI Receptionist Example — the clip you play at the closeOpen
SEO Presentation — never on call oneOpen
GMB Fulfilment Example Photo — the geotagging proof in Stage 4Open
Example Websites — the service pages and service-area pages you show in Stage 5Open
Client Websiteslink needed

Stripe payment links Use these first

Priority payment provider. Send the link that matches what he said yes to.

PackageAmount
Per month$297Open
3 months upfront$891Open
3-month billing cycle + free AI receptionist (the special)$891Open
4 months upfront$1,188Open
6 months upfront$1,782Open
3 months upfront — dealerships only$1,491Open
GMB Optimization — one time$500Open
AI Receptionist — per month$97Open

Two things to check with Brandon before you lean on these: the AI Receptionist link says $97 but the script says $200/mo, and there's no $250 link for GMB at half off — so the $1,141 close is the $891 special link plus a GMB charge at $250 handled on the onboarding call.

Fanbasis payment links

Per month$297Open
3 months upfront$891Open

Alternative payment links

Only if the card keeps getting rejected on the main links.

Per month$297Open
3 months upfront$891Open

Onboarding

Onboarding Step 1 — send right after the card goes throughOpen
Clutch Clicks · Rep training

Product Rolodex

Everything we sell, one page. You only need to understand the product well enough to sell it — and we don't sell features, we sell benefits. Each feature below is tied to the metric it proves and the stage of the growth plan call where it comes up.

Not this"Missed call text back." "A review system." "A new website." Those are features. Nobody buys a feature.
This"Stopping jobs from walking to the next shop." "Ranking higher on Google." "A website that texts the lead back in one second." Those are what he pays for.

$297 a month is four departments, not a website

"You're not just buying a website — you're hiring departments.

  1. A front desk that answers every lead in one second, 24/7 nights, weekends, holidays
  2. A follow-up department that never forgets a lead or lets a missed call walk.
  3. A reputation department that asks every happy customer for a review.
  4. And a win-back department that brings your old customers back through the door.

Hire even ONE of those as a person a front desk alone runs you $2,500-plus a month, and she still takes lunch, calls in sick, and quits. You get all four departments for $297 a month and they never sleep."

On the call, every one of these shows up as one of the three numbers we track: leads captured, missed calls saved, reviews earned. The hook he reacts to is where you spend your time — but every owner hears all three metrics, every call.

The Website SystemThe front desk that answers every lead in one second.

Metric 1 · Leads capturedScript 3C
The problem

Most shop sites are brochures: outdated, slow, quote forms dropping into an inbox nobody watches. Even a five-minute email reply loses, the shop that TEXTED back already has the job.

Where it opens on the call
3C — the question"…do you know how many leads you're capturing from your website right now?"
then"When someone fills out this form, does yours land in an inbox?"
Say the benefit
  • "Every form fill becomes an instant text conversation — your leads stop dying in an inbox."
  • "98% of texts get read. About 20% of emails get opened. We put you in the channel that wins."
  • "A page for every service and every area — so the guy searching 'brake repair near me' finds YOU, not the shop down the street."
  • "It loads in about a second — slow sites lose customers before they ever see your work."
  • "You'll finally know how many leads your website actually gets you — captured and counted, every month."
Analogies
  • The bucket"No matter how much water you pour in — ads, SEO, social — if you don't plug the holes, it leaks right back out. The holes? Slow replies. Dead forms sitting in an inbox. Missed calls. And no review system to outrank the shop next door."
  • Mechanics vs. facade"A good-looking website is one thing. A website that gets you customers is another. Most sites are digital brochures people look, leave, and you never even know they were there. No lead count, no numbers, nothing. Ours are built to capture leads not just look cool — form comes in, customer gets a text in one second, now you've got a conversation to close and you have a system on the backend that tracks — every lead, every missed call, on the back end. A brochure shows your work. Ours is your hardest-working employee, imagine it's like turning your website into your own AI receptionist, it gets you the job and shows you your numbers."
  • Dies in an inbox"On most shops' websites, a form fill dies in an inbox. Even if your best guy replies in five minutes because they understand speed to lead is how you win — you still don't hear back. Why? Nobody uses email in 2026. With the system if they fill out any form fill, or widget on the site we build you: boom — the system texts them instantly."
  • Dancing with the prospect"Our system captures the lead and does the initial dancing. Your job: pick up the conversation and close the deal."
  • Three demographics"Boomers call. Gen Z and millennials text — they can barely look you in the eye. Nobody fills out a form and prays for a response. Our system catches all three."

The CRM + Mobile AppThe back end where the three numbers live — every lead, every missed call, every conversation.

All three metricsScript 3B · 3C
The problem

Ask an owner how many leads his website got last month and he can't tell you. Leads from Facebook or Instagram get worked in the DMs, where nothing is counted and nothing follows up. He's running a business on numbers he doesn't have.

Where it opens on the call
3C — the teach"With our system you're going to be able to log into the backend on desktop and/or mobile. And track exactly how many leads you're capturing on a month-to-month basis."
3B — the anchor"…we track three numbers every month so you can understand your ROI: leads captured from the traffic you're already getting, missed calls saved, reviews earned."
Say the benefit
  • "You and your team log in on desktop or the phone app and see exactly how many leads came in, how many missed calls we saved, and how many reviews came in — every month. That's your ROI, in your numbers."
  • "Every lead is a conversation in one place. Form fills, missed calls, texts — your guys pick it up and close it from the app. Nothing dies in an inbox and nothing lives in somebody's personal phone."
  • "If you're running Facebook or Instagram, you point that traffic at the smart website — so those leads land in the same system, get texted back the same way, and get counted. You stop working leads in the DMs."
  • "Anyone on your team gets a text and an email the second a new inquiry comes in."
  • "This is the mechanism behind no contracts — you can see every month whether it's working."
Analogies
  • Can't measure, can't scale"If you don't know your numbers you won't know how to scale. Most traditional websites don't even have a system on the back end to track that."
  • Out of the DMs"You don't want to be answering or managing your leads through the DMs. You want to push them to your smart website so that on the back end you can track all your conversations and leads." (Nancy Raj, 14:33)
  • The pipeline"This is where you're going to manage your pipeline. You're going to manage your sales process. You can log in through desktop and through mobile. It's an app on the iPhone." (Dot Choi, 9:36)

The five benefit lines are a recommendation built from the script and the Nancy / Dot calls — not in the original rolodex. Swap in your wording if you have it.

Missed Call Text BackThe receptionist who never lets a call hit the floor.

Metric 2 · Missed calls savedScript 3D
The problem

You're under a car, the phone rings out and that caller doesn't leave a voicemail. They dial the next shop/competitor on the map pack. At a $300–5,000 ticket, every miss is real money walking out the door.

Where it opens on the call
3D — the question"Do you guys ever get any missed calls?"
then"…what would you say your average ticket size is?"

This is the feature the money math runs on. Get his ticket before you teach it.

Say the benefit
  • "The second you miss a call, that customer gets a text — so they stay with YOU instead of calling your competitor."
  • "You stop losing revenue you already earned, the call already happened; we just stop it from walking away."
  • "If your average order value is let's say $500 even if we saved you one miss call every two weeks, you are still 3x on a $297 and that is just one of our features. This doesn't include the website we build, you and all of the other features we offer with it."
  • "It works even when your shop line forwards to your cell — miss it there, the text still fires because we set you up with your own local number."
  • "Every missed call gets logged — for the first time, you'll SEE the money you used to lose. And be able to track how fast your team is picking up these jobs/leads"
Analogies
  • The $8,000 save"One shop's missed call became a booked $8,000 job off one automatic text."
  • The next shop on the map"In 2026 nobody leaves a voicemail. They just call whoever's listed under you. They also don't have time to listen to your voicemail either."
  • You're human"Let's say you never miss a call, you're better than most. But you're human after hours, weekends, under a car, some slip. At your ticket, even one is real money."
  • The safety net"It's a net under your phone nothing can slip through the cracks"
  • The instant callback employee"Like having someone whose only job is texting back every missed call in one second, every time. Even after hours and on the weekends."

ReviewsYour reputation department — asking every happy customer so you don't have to.

Metric 3 · Reviews earnedScript 3E
The problem

It's not the count, it's the cadence. Twenty years in business and 40 reviews tells Google you're not active. The shop earning reviews week over week passes the shop sitting on a bigger review count number and that's straight from Google's own documentation.

Where it opens on the call
3E — the question"How are you getting reviews at the moment?"
then"Do you know one of the key factors for ranking higher?"
Say the benefit
  • "Rank higher on the map pack — consistent weekly reviews are what Google actually rewards."
  • "Win the customer before the phone even rings — people call whoever shows up first with the most recent reviews."
  • "Every happy customer gets asked automatically — no chasing, no awkward ask at the counter."
  • "If someone's unhappy, it goes to a private form first — you get to make it right before anything goes public. Nothing fake."
  • "Your past customers become your ranking fuel — one list upload can lift your whole profile inside 30 days."
Analogies
  • The tenure gap"Twenty years at this location — there's no reason you shouldn't have a thousand reviews."
  • Consistency over count"Google doesn't care that you have 500 reviews — they want to see consistent reviews week over week."
  • The scrolling storefront"Reviews are your storefront sign now. Nobody drives by anymore they scroll by."

ReactivationYour win-back department — bringing old customers back through the door.

Metric 3 · Reviews earnedScript 3E · the database
The problem

Ten years of customers sitting in a POS, a phone, a file cabinet — and nobody's talked to them since pickup. That list is revenue parked on the sidelines: past customers already trust you, and car people know car people.

Where it opens on the call
3E — inside the reviews teach"Anyone that you have In your QuickBooks, Techmetric, Shopmonkey CCC1… We take that list. And we reactivate them to push them to leave a Google review and/or to send any special offers to bring them back into your shop."

Reviews and reactivation are one feature on the call: the database is where the reviews come from.

Say the benefit
  • "We call it the Jumpstart System — we wake up your dormant customer list and turn past customers into brand-new jobs."
  • "It often pays for the whole program in days — these people already know you; they just needed a reason to come back."
  • "Your database turns into reviews AND booked jobs — the fastest 30-day win in the whole system."
  • "Six months of automatic follow-up after every job — check-ins, referral asks, offers — and it runs itself."
  • "Slow week? We help you craft these reactivation offers monthly, and or quarterly. One click sends an offer to your entire list. You control the faucet."
Analogies
  • The jumpstart"Your customer list is a car with a dead battery. We bring the cables."
  • Couch-cushion money"It's already yours we just go get it."
  • Car people know car people"Your past customers are the fastest referrals you'll ever get."
  • The vault with no door"Your file cabinet is a bank vault with no door. We install the door."
  • Referrals on autopilot"The behavior your business already runs on — automated."

GMB Optimization — The Winning FormulaNot a department — a one-time build-out. The $297 is your staff. This is the renovation.

$500 one-time · $250 on the specialScript Stage 4
The problem

The map pack is where Google recommends shops and most listings were set up in ten minutes, years ago, and never touched. Photos that prove nothing, half the services missing, a one-line description. The listing is the biggest free advertisement a shop has, and it's sitting there unworked.

Where it opens on the call
Stage 4 — the question"…when was the last time you optimized this listing?"
then"But what did they actually do to optimize it? That's the biggest thing."

Sold during the live diagnosis. Show the three gaps on THEIR listing first. These phrases land what the screen just showed them.

Say the benefit
  • "This gives you your highest shot at the top three the map pack is where Google recommends shops, and there's a winning formula to it."
  • "Geotagging proves to Google the work actually happened at YOUR shop — that's what makes your photos count."
  • "The shops ranking in the top three have every service listed. Most owners never touch that section — we fill in every single one."
  • "A description written with a SEO strategy to pull the exact jobs/leads you want — not just a nice sentence about the business."
  • "Set it up once and don't touch it for five-plus years. One-time $500 — half off at $250 on today's special."
Analogies
  • The real-estate agent"It's like selling your home. If you hire a real estate agent without the winning formula to list your home correctly, your home sits on the market for a year and never sells. Google listings work the same way, outside of us helping you with more google reviews — there's a winning formula to set it up right, to increase your chances of ranking higher"
  • The Ferrari"Anybody can upload a Ferrari, a BMW or any photo to their listing. Google can't tell if the work happened at your shop. Geotagging is the proof on the backend further increasing your legitimacy with google outside of use just getting you more reviews."
  • First gear"First gear is the freest asset you have online — your Google listing and your website. Everything else builds on it."
  • The renovation"It's a renovation, not rent. We rebuild it once with the winning formula, and it works for years."

AI ReceptionistPicks up the phone when you can't. The sweetener on the 3-month special.

$200/mo · free on the 3-monthScript Stage 6 only
The rule

This one is never pitched during the metrics. It shows up once, inside the special at the close, with the clip. If the owner asks about it earlier ("does it answer calls?"), answer in one line — "we do have an AI receptionist, that's an add-on" — and bounce back to Metric 2.

Where it opens on the call
Stage 6 — the special"Two, you get our AI receptionist included. Normally that's $200 a month . It handles all your inbound leads, picks up the phone when you can't, and it's trained specifically for your shop, and how you talk to customers. Here's an example of what it sounds like..."
Say the benefit
  • "It picks up when you can't — nights, weekends, when you're under a car — and starts the quote for you."
  • "It's trained on your shop and how you talk to customers, not a generic bot."
  • "On the 3-month it's included. Month to month it's $200 — you'd be paying more to get less."

These three lines are a recommendation built from the script's close and pushback boxes — not in the original rolodex. Replace with your own wording if you have it.

Pricing — what you say at the close
$297 / moSmart Website System. No contract, no setup fee. All four departments, all locations.
$500 one-timeGMB Optimization — the winning formula. Set it up once, don't touch it for 5+ years.
$1,141 todayThe special: 3 months up front ($891) + GMB at half off ($250) + AI receptionist included. Still no contract.

Never on call one: Google Ads $500/mo, SEO $500/mo. Foundation first — we don't sell ads into a leaky bucket, and we say so on the call.